Growth performance marketing is a data-driven approach to growing a business by optimizing every stage of the customer journey. It combines the best practices of growth hacking, digital marketing, and analytics to achieve measurable and scalable results.
But what does the future hold for growth performance marketing? How will it evolve and adapt to the changing needs and expectations of customers and businesses? Here are some of the trends and predictions that I think will shape the future of growth performance marketing.
- Customer-centricity will be the key to success. Growth performance marketing is not just about acquiring new customers, but also retaining and engaging them throughout their lifecycle. To do this, businesses will need to understand their customers better, segment them based on their behavior and preferences, and personalize their experiences across different channels and touchpoints. Customer-centricity will also require businesses to collect and analyze customer feedback, measure customer satisfaction and loyalty, and optimize their products and services based on customer needs and wants.
- Artificial intelligence and machine learning will play a bigger role. Growth performance marketing relies heavily on data and analytics to make informed decisions and optimize campaigns. However, as the amount and complexity of data increases, it becomes harder for humans to process and interpret it. That’s where artificial intelligence (AI) and machine learning (ML) come in. AI and ML can help businesses automate tasks, generate insights, predict outcomes, and recommend actions based on data. They can also help businesses create more personalized and relevant content, offers, and messages for their customers.
- Omnichannel marketing will become the norm. Customers today use multiple devices and platforms to interact with businesses. They expect a seamless and consistent experience across all channels, whether it’s online or offline, social media or email, web or mobile app. To meet this expectation, businesses will need to adopt an omnichannel marketing strategy that integrates all their channels and provides a unified view of the customer journey. Omnichannel marketing will also enable businesses to reach their customers at the right time, place, and context, and deliver more value and convenience.
- Video marketing will dominate. Video is one of the most engaging and effective forms of content marketing. It can capture attention, convey emotions, tell stories, and demonstrate value. According to a report by HubSpot, 86% of marketers say video has increased traffic to their website, 83% say video has helped them generate leads, and 80% say video has increased sales. Video marketing will continue to grow in popularity and importance in the future, as more customers prefer to watch videos than read text. Businesses will need to create more video content that educates, entertains, inspires, and persuades their customers.
- Social media marketing will evolve. Social media is a powerful tool for growth performance marketing. It can help businesses reach new audiences, build relationships, increase brand awareness, drive traffic, generate leads, and boost sales. However, social media marketing is also becoming more challenging and competitive as platforms change their algorithms, policies, and features. Businesses will need to adapt to these changes and find new ways to stand out from the crowd. Some of the trends that will shape social media marketing in the future are:
- The rise of ephemeral content: Ephemeral content is content that disappears after a short period of time, such as stories on Instagram or Snapchat. Ephemeral content can help businesses create a sense of urgency, exclusivity, and authenticity among their customers.
- The growth of influencer marketing: Influencer marketing is when businesses partner with influential people who have a large and loyal following on social media to promote their products or services. Influencer marketing can help businesses increase their reach, credibility, and trust among their customers.
- The emergence of social commerce: Social commerce is when customers can buy products or services directly from social media platforms without leaving them. Social commerce can help businesses reduce friction in the buying process and increase conversions.
Growth performance marketing is an exciting and dynamic field that offers many opportunities for businesses to grow their customer base and revenue. However, it also requires constant learning, experimentation, and adaptation to keep up with the changing market conditions and customer expectations.
If you are looking for a growth performance marketing agency that can help you achieve your business goals and reach your full potential, look no further than Growthlify.
Growthlify is a growth performance marketing agency that helps innovative, ambitious, and scalable African startups grow their businesses using data-driven strategies and tactics. Our team of experts has experience working with some of the leading startups in Africa across various industries such as fintech, e-commerce, edtech, healthtech, agritech, etc. If you’re interested in learning more about Growthlify and how we can help you grow your business with marketing automation, visit our website at www.growthlify.com or contact us at hello@growthlify.com. We will be happy to answer any questions you have and offer you a free consultation.