If you want to attract more customers and increase your conversions with PPC ads, you need to write compelling ad copy that stands out from the crowd. PPC ad copy is the text that appears on your ads when people search for keywords related to your products or services on Google or other platforms. It’s the first impression you make on your potential customers, so it needs to be clear, concise, and persuasive.
But how do you write compelling ad copy for PPC ads? Here are some tips and best practices to help you create ads that get clicks and conversions.
- Know Your Audience
Before you start writing ad copy, knowing your target audience is crucial. You need to understand their needs, pain points, goals, and motivations. You also need to know what keywords they use to search for your products or services, and what stage of the buyer’s journey they are in.
Knowing your audience will help you tailor your ad copy to their interests and expectations. You can use language that resonates with them, address their problems and solutions, and highlight the benefits that matter most to them.
2. Focus on Benefits, Not Features
When writing ad copy, focusing on the benefits of your products or services is essential, rather than just listing their features. Benefits are what your customers get from using your products or services, while features are what your products or services do or have.
Benefits answer the question “What’s in it for me?” for your customers. They show how your products or services can solve their problems, improve their situation, or satisfy their desires. Features, on the other hand, are less relevant and persuasive for your customers, unless they directly relate to the benefits.
For example, instead of saying “Our software has a drag-and-drop interface”, you can say “Create stunning designs in minutes with our easy-to-use software”. The benefit is creating stunning designs in minutes, while the feature is the drag-and-drop interface.
3. Use Attention-Grabbing Headlines
The headline is the most important part of your ad copy, as it’s the first thing that people see when they encounter your ads. It needs to capture their attention and entice them to read more and click on your ads.
To write attention-grabbing headlines, you can use various techniques, such as:
- Asking a question that relates to your audience’s pain point or goal
- Making a bold statement or claim that sparks curiosity or interest
- Using numbers or statistics that demonstrate value or credibility
- Including keywords that match your audience’s search intent
- Adding modifiers that create urgency or exclusivity
For example, instead of saying “Learn How to Play Guitar”, you can say “How to Play Guitar Like a Pro in 30 Days” or “The Ultimate Guide to Playing Guitar for Beginners”.
4. Write Clear and Concise Copy
In PPC advertising, space is limited, so it’s crucial to write clear and concise ad copy that gets straight to the point. Use short sentences, avoid jargon, and focus on one or two key messages. Make it easy for your audience to understand what you’re offering and what action you want them to take.
To write clear and concise copy, you can use various techniques, such as:
- Using active voice instead of passive voice
- Using simple words instead of complex words
- Using punctuation and capitalization correctly
- Breaking up long sentences into shorter ones
- Removing unnecessary words or filler words
For example, instead of saying “We are a company that provides high-quality web design services for small businesses”, you can say “We design stunning websites for small businesses”.
5. Use Calls-to-Action
A call-to-action (CTA) is the part of your ad copy that tells your audience what to do next after reading your ad. It’s usually a button or a link that leads them to your landing page or website. A CTA is essential for driving clicks and conversions from your ads.
To write effective calls-to-action, you can use various techniques, such as:
- Using verbs that indicate action or benefit
- Creating a sense of urgency or scarcity
- Offering an incentive or a reward
- Personalizing the CTA to your audience
- Matching the CTA with the headline and the landing page
For example, instead of saying “Click Here”, you can say “Get Your Free Trial Now” or “Claim Your 50% Off Coupon”.
Writing compelling ad copy for PPC ads is not easy, but it’s not impossible either. By following these tips and best practices, you can create ads that attract more customers and increase your conversions.
However, if you need more help with writing ad copy for PPC ads, you can always rely on us at Growthlify. At Growthlify we are a growth performance marketing agency dedicated to helping startups achieve growth and success. We have a team of experts who can craft engaging and effective ad copy for PPC ads that match your goals and budget.
Contact us today and let us help you grow your business with PPC ads.